A quest for digital transformation

By Meliá Hotels International

For decades, Meliá Hotels International has successfully exported its iconic version of Spanish luxury hospitality to more than 40 countries, incorporating an open-minded and experimental approach to technology to help grow its expanding portfolio and reach more customers. Hotel Management International talks to Jose María Dalmau, vice-president for global business development, about his quest to digitalise all aspects of hotel operations, improve the booking process and deliver more personalised guest experiences.

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