Swiss Education Group (SEG) encompasses five hospitality management schools, offering a variety of options for all types of candidates, be they looking for a pure hospitality management degree, or a course specialising in a particular field. With an increased demand for personally rewarding career paths, exploring the health and wellness avenue is an ideal path to incorporate into a rewarding career.
Alternatively, for hoteliers wishing to launch their own independent initiative, the hospitality industry requires unique conditions for a successful endeavour. Additionally, all graduates will join SEG’s alumni network, one of the largest hospitality alumni networks in the world with over 22,000 members.
Master of science
Swiss Hotel Management School (one of the five member schools), is offering a master of science in international hospitality management, ideal for participants seeking to develop their critical and analytical skills while fostering creativity, and enabling them to respond to the key challenges facing the industry. From understanding and incorporating operational leadership with a focus on strategic decisions and design, to managing risk and uncertainty classes, the master’s course content ensures that participants graduate ready to navigate and lead their teams.
The study location for this masters degree is the Leysin campus, situated in the French-speaking part of Switzerland. Based in a renovated palace hotel with two buildings linked by a sky train, this exceptional site provides an unforgettable learning experience, in and outside of the classroom.
Master of arts
For those looking to specialise, César Ritz Colleges, Switzerland – another of Swiss Education Group’s schools – is launching two new master’s degrees. The master of arts in hospitality, health and well-being provides a contemporary curriculum to prepare future hospitality managers for the new and rewarding concept of well-being, which has become a key trend in recent years, with burnout often cited as a 21st-century disease, due to constant technological availability and more demanding work environments. This challenging hotel management degree and elaborate training programme will satisfy the academic, professional and personal needs of candidates seeking top management careers in, and beyond, the hospitality industry.
Alternatively, the master of arts in entrepreneurship for the global hospitality and tourism industry provides a modern curriculum to prepare future hospitality managers who are entrepreneurially inclined. Branching out within the hospitality industry – where the customer is never wrong, and can share their opinions and complaints online with the click of a button – can be a daunting task. It is a fast-paced and competitive industry that faces daily new challenges ranging from Airbnb offering hotel alternatives to global safety concerns.
The new master’s degree gives students a chance to learn all of the essential skills required, including crisis and risk management, and the importance of business sustainability. Studies also include a consultancy project for a tourism or hospitality-related business, including analytical, strategic and financial aspects. Graduates will be ready to launch and maintain a sustainable and profitable business within a challenging global environment.
Both master of arts degrees are based at the school’s Brig campus, where the environment is dedicated to postgraduate studies. The surroundings showcase the very best of Switzerland, with a large variety of outdoor activities throughout the changing seasons. The lifestyle offered at the Brig campus blends seamlessly with the first of these two new degrees, allowing students to integrate the health and wellness knowledge they are learning into their daily lives.
The master’s degrees are accredited by the University of Derby, a leading UK university in the field of hospitality management education, and are available as of April 2018.
