Data is the key to good service

By Hoist Group

Hotels have more data at their fingertips than ever before. Nevertheless, organising this vast quantity of information remains a daunting task, with potentially useful insights becoming siloed in old legacy systems. Simon I’Anson, chief sales officer at Hoist Group, speaks to Hotel Management International about how the company’s technology services dashboard and dataorganising model enables hotels to use data more efficiently, allowing them to develop a more in-depth understanding of their guests.

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