• In the German market alone, ZUMEX® has grown by more than 200% over the last three years, and with this opening its seeks to continue to foster its penetration into the German market
• The growth of the so-called LOHAS (Lifestyles of Health and Sustainability) has raised the healthy and sustainable consumer tendencies in these markets, thus fostering the consumption of juice

New consumer habits, adapted to a balanced diet, are still unstoppable in Anglo-Saxon and Central European countries. Markets, such as the United Kingdom where ZUMEX®, indisputable leaders in the design and development of juice extraction solutions, has been successfully operating through its own branch in the country. This success is guaranteed by its significant penetration thanks to the trust placed in its developments by major brands such as Marks & Spencers.

To support this important growth, the firm has committed to open its new branch in Germany. An ambitious project that will be led by Alberto Aldazosa, as Market Development Manager for the German market, which will see the light at the same time as the firm’s participation in the Internorga Fair, currently considered as one of the most important meetings for professionals from the Foodservice and Horeca sectors in Europe, with more than 93,000 visitors and 1,300 exhibitors.

This new ZUMEX® subsidiary in Germany is an addition to those already consolidated in the United Kingdom, United States, Mexico and France. Together with its own branches and its headquarters, located in Spain, the firm has a large network of dealers that provide it with the strength required to reach more than 100 countries, scattered over the five continents.

In fact, some of the best retailers and foodservice chains of the country are already among the company’s customers. Not least, juice consumption in Germany is high, exceeding 40 litres per person and year. This is also combined with the growth of the so-called LOHAS (Lifestyles of Health and Sustainability), young people who commit to healthy and sustainable lives, who have raised the healthy consumer tendencies in these markets, fostering the consumption of freshly-squeezed juice.

An increasingly important market for ZUMEX®

The truth is that the brand’s penetration in Germany, as well as in bordering countries and in the north of Europe, is unstoppable. So much so that ZUMEX® has grown by more than 200% in the German market over the last three years, and its strategic plan seeks to maintain a stable growth for the coming financial years.

"We view the opening of this subsidiary as the possibility to maximise the capillarity of ZUMEX® in an extremely attractive market for us", explains Victor Bertolin, the company’s managing director, who points out that in Germany "they especially appreciate the strategic advisory service we offer to develop an emerging business, such as the juice business. We are experts in the matter, with more than 30 years’ experience, and we have the best professional juice extraction solutions. This is what has made us strong and has converted us into the benchmark for the major HORECA and retail chains in this country".

ZUMEX® Group, world leaders for more than three decades in the design and manufacture of innovative solutions for extracting fruit and vegetable juice, is present in more than 100 countries through an extensive network of dealers and its five branches (USA, Mexico, United Kingdom, France and Germany), which give support to the head offices located in Spain (Moncada-Valencia).
The company stands out for the development of patented technologies and Premium systems, and it has three important business lines: Food service & Retail, Food Engineering and Vending.