Preferred Hotels & Resorts, the world’s largest independent hotel brand, is pleased to announce a new strategic partnership with Virgin Limited Edition. With immediate effect, Mont Rochelle (Franschhoek, South Africa), Necker Island (Necker Island, British Virgin Islands), The Lodge (Verbier, Switzerland), Ulusaba (Sabi Sand, South Africa), Mahali Mzuri (Maasai Mara, Kenya), Son Bunyola Hotel & Villas (Mallorca, Spain), The Branson Beach Estate (Moskito Island, British Virgin Islands), Kasbah Tamadot (Asni, Morocco) and Finch Hattons Luxury Safari Camp (Tsavo National Park, Kenya), set to go live on the website soon, are part of Preferred Hotels & Resorts’ prestigious Legend Collection. As the ultimate portfolio of exceptional properties in the world’s most remarkable destinations, the Legend Collection is globally sophisticated and culturally refined with singular properties that feature exquisite accommodations, stellar and intuitive personal service, renowned dining, and exceptional spas – setting the stage for the most unforgettable experiences.
Virgin Limited Edition is Sir Richard Branson’s collection of unique, ultra-luxury retreats located in some of the most breathtaking settings in the world. This agreement is an expansion of the strategic partnership with Virgin Hotels Collection, the parent company of Virgin Limited Edition and Virgin Hotels, announced in 2022 which saw Virgin Hotels Chicago, Virgin Hotels Dallas, Virgin Hotels New Orleans, Virgin Hotels New York, Virgin Hotels Edinburgh and Virgin Hotels Nashville join Preferred Hotels & Resorts’ L.V.X. Collection. As the Virgin Hotels Collection portfolio continues to grow, more hotels will join the Preferred Hotels & Resorts brand, including the recent announcement of Virgin Hotels London-Shoreditch. Inspired by a mutual passion for personalised service and authentic guest experiences, this alliance is designed to create greater global awareness of Virgin Limited Edition and its growing portfolio, leveraging the worldwide infrastructure and influence of Preferred Hotels & Resorts.
“We are thrilled to expand our strategic partnership with Virgin Limited Edition, bringing some of the world’s most extraordinary properties into our esteemed Legend Collection,” said Lindsey Ueberroth, CEO of Preferred Travel Group. “This collaboration underscores our mutual commitment to delivering unparalleled, personalised guest experiences and promotes transformational travel. For instance, guests at Ulusaba Private Game Reserve in South Africa can engage in life-changing wildlife safaris, while those at Kasbah Tamadot in Morocco can immerse themselves in the rich local culture through community projects and artisanal workshops. Each of Virgin Limited Edition’s unique, luxury retreats offer distinctive opportunities for guests to embark on profound, meaningful journeys.”
James Bermingham, CEO of Virgin Hotels Collection, added, “We are delighted to be introducing our unique Virgin Limited Edition retreats into Preferred Hotels & Resorts’ prestigious Legend Collection, further strengthening our successful partnership. This opportunity aligns perfectly with our strategy for careful growth and will allow us to bring Virgin Limited Edition’s ultra-luxury offering to even more travellers looking for incredible experiences around the globe.”
All of the aforementioned Virgin Limited Edition properties now have access to Preferred Hotels & Resorts’ unmatched expertise in the leisure, corporate, and group sales travel sectors, as well as its innovative marketing and distribution solutions. All properties will also benefit from participation in I Prefer Hotel Rewards, Preferred Travel Group’s points-based guest loyalty programme. With more than five million travellers currently enrolled, I Prefer helps participating hotels attract repeat guests and drive incremental revenue by offering points redeemable for cash-value Reward Certificates, Titanium status, and other value-rich benefits from eligible stays at more than 600 participating hotels and resorts worldwide.
Travellers are invited to book stays at any of the Virgin Limited Edition properties via the Preferred Hotels & Resorts’ brand website. Travel advisors and agents can book client stays via GDS using the “VL” and “PV” chain codes.
To view Preferred Hotels & Resorts’ full Legend Collection portfolio please visit www.preferredhotels.com/collections/legendary-hotels.
