31st May – 2nd June 2021 at the Dubai World Trade Centre. Under this year's theme, 'Redefining Hospitality', The Hotel Show Dubai offers the industry professionals in the Middle East a powerful platform from which to source, connect and learn about critical topics over the course of three inspirational days.

A notable feature of The Hotel Show will be HITEC Dubai, the world largest and oldest technology exposition and conference brand, organised by Hospitality Financial and Technology Professionals (HFTP). HITEC Dubai will be a unique combination of top-notch education and the bringing together of the brightest minds and hottest technologies from around the globe to one place. At The Hotel Show, findings from HITEC Dubai will allow operators to serve guests better and maximize guest loyalty.

The vision for 2021 is to present attendees with a forum for addressing the most relevant challenges and needs in the Middle East, with a particular focus on emerging technology trends. HITEC Dubai will give Middle Eastern buyers, currently valued at over USD 75 billion, access to the latest systems and products that are breaking new ground. This source of knowledge and information exchange is vital at a time when the coronavirus pandemic presents a radical inflection point for the industry, of which the entire effects are still not clear. The show will also offer an education program and an environment for one-to-one business meetings that have become the hallmark of the event.

Frank Wolfe, CAE, FIH, HFTP CEO comments: "The global hospitality industry is on a fast-path toward recovering from the impacts of the past year and hospitality technology solutions are integral to the strategies for welcoming back guests and filling rooms." He adds, "We are seeing the acceleration of technology for revenue management, cleaning tools such as robotics, remote check-in, room entry, guest communication and so much more. Bringing HITEC Dubai to The Hotel Show presents a tremendous opportunity to showcase hotel technology expertise to its delegates who are seeking holistic approaches to apply to their properties."

Sanjay Nadkarni, Director of Innovation and Research at Emirates Academy, one of the host chapter members of HFTP adds: "COVID-19 presented the travel industry with a seismic inflection point, the like of which has never been seen before. As we recalibrate into 2021, HFTP is committed to offering hoteliers the latest tools, insights and solutions required to support recovery across a number of channels. Technology is a fundamental part of a hotel's value proposition and also importantly, helps operators maintain health and safety standards. We are therefore delighted that HITEC Dubai will be such a large feature of the 21st edition of The Hotel Show in 2021, providing a relevant source of knowledge and opportunity for information exchange to all who visit."

Jasmeet Bakshi, Group Event Director of The Hotel Show (dmg events) adds: "We are delighted that The Hotel Show Dubai will make its return after the challenges of 2020. The latest technology advancements are a vital tool in helping the industry get back on its feet after an incredibly testing time and we are very much looking forward to showcasing the latest innovations to our valued colleagues."

The Hotel Show Dubai attracts suppliers of products, technology and services that cater to the GCC's hospitality sector across interiors, lighting and design, technology, security, kitchen and laundry and more.

Find out more about the event here: https://www.thehotelshow.com

About The Hotel Show Dubai

Over the last 20 years The Hotel Show Dubai has cemented its place as the largest, longest standing and most prestigious hospitality trade event in the Middle East and Africa, and the ultimate meeting place for hospitality suppliers and buyers in the region. The three-day experience serves the industry by showcasing innovative products, content, features and inspiration, while acting as the definitive link for hospitality suppliers across the world looking to access the lucrative MEA market.

About Middle East Design and Hospitality Week

The Hotel Show will once again benefit from being part of the Middle East Design and Hospitality Week, which brings the biggest and most important celebration of all things design and hospitality, through 4 co-located events including The Hotel Show Dubai, INDEX, The Leisure Show and WORKSPACE.

About dmg events

dmg events is a leading organiser of face-to-face events and a publisher of trade magazines.

dmg events organises more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company's portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings and transportation sectors. For more information visit www.dmgevents.com

About HFTP

Hospitality Financial and Technology Professionals (HFTP®) established in 1952, is an international, nonprofit association, headquartered in Austin, Texas, USA, with offices in Hong Kong, United Kingdom, the Netherlands and Dubai. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with members and stakeholders spanning across the globe. HFTP uniquely understands the industry's pressing issues and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. It does this via its expert networks, research, certification programs, information resources and conferences/events such as HITEC. HFTP also owns the world's only hospitality-specific search engine, PineappleSearch.com. For more information about HFTP, email membership@hftp.org or visit the HFTP website.