Horwath HTL, the world’s only independent advisory brand focused one hundred percent on hospitality, tourism, and leisure development, today announced that Dorothy Dowling has joined the brand as Managing Director to support global hospitality industry clients with go-to-market strategies to help grow scale, revenue, and profitability with services ranging from repositioning to commercial business planning and activation.
“Dorothy is an industry icon and brings the wealth of her knowledge and experience to our team,” said John Fareed, Global Chairman, Horwath HTL. “Given her background and vast experience, Dorothy will be a senior advisor at Horwath HTL who will bring her owner focus to enhance our ability to provide clients worldwide with superb expertise.”
With over 40 years of hospitality industry experience, she started her career in the hospitality business as a Senior Consultant with Laventhol and Horwath in Toronto. Dowling most recently spent the last 18 years as Chief Marketing Officer of Best Western, where she directed all marketing and commercial strategies, overseeing the brand’s loyalty program, digital transformation, advertising, public relations, e-commerce, and consumer and distribution partnerships, and hotelier support marketing including regional coop marketing. In her commercial role, she oversaw the global sales organization and supported strategic partnerships with global intermediaries, corporate customers, and digital partners. Dowling has held senior leadership positions with major hospitality industry companies, including Wyndham formerly Cendant, Forte Hotels, Travelodge Canada, Royal Host REIT, and ARAMARK. Dowling serves as a board member and advisor for several organizations, including DEI Advisors, HSMAI, Stay Boutique, Commit Advertising Agency, and WINiT by GBTA, as well as a member of the Board of Trustees for CubeSmart, a real estate investment trust and the third largest owner and operator of self-storage properties across the United States.
“I am absolutely thrilled to join John and the Horwath HTL team by creating a new Scottsdale office,” said Dorothy Dowling, Managing Director, Horwath HTL. “Being part of this global firm will allow me to enhance their offering, helping companies apply strategies and expert industry knowledge from business exploration to activation.”
Dowling was recently honored with Lifetime Achievement awards from the Hospitality Sales and Marketing Association International (HSMAI) for her extraordinary commercial leadership, the NYU International Hospitality Industry Investment Conference for her innovation and business performance, and GBTA WINiT for her trailblazing and leadership work advancing Diversity, Equity, and Inclusion in our industry. Dowling will be opening a new office for Horwath HTL in Scottsdale, Arizona.
Horwath HTL’s strategic advisory services include asset management, planning and development, positioning and repositioning, transaction services, and expert witness and litigation support.
