When world-class restaurateurs Chris Corbin and Jeremy King set about creating their first hotel, a 90-year-old garage may have seemed an unlikely place to start. Lead architect Patrick Reardon speaks to Sarah Williams about the ambitious project, evoking the elegance of pre-war Mayfair, what makes the first-time hoteliers quite so good at what they do and the influence of one Jimmy Beaumont.
In the past 12 months, an unprecedented number of international operators have announced plans for new brands specifically targeting millennials. Ross Davies takes a look at what these offerings will entail, and asks whether they can finally create a semblance of brand allegiance among what is fast-becoming a lucrative guest demographic.
Also in this issue: Reporting from the International Hotel Investment Forum, we get to grips with an industry leaving the recession behind and IHG’s Natalia Perez speaks to Sarah Williams about creating a new European experience based entirely on guest insight.
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